CASE STUDYEdily
Short-form videos for next-gen learners. Built by education-passionate creators. Co-creating the future of learning.
TikTok meets Khan Academy for Gen-Z learners.
Edily was an ed-tech startup I co-founded. We built a mobile platform where educational creators (“Edfluencers”) could publish short-form video content, and students could discover personalized learning through the formats they already loved.
The idea was simple: meet students where they are. Short-form video was exploding, but education hadn't caught up. Edily bridged that gap with personalized feeds, community groups, interactive learning maps, and creator tools, all in a native iOS and Android app.
~5K
APP DOWNLOADS
~$480K
TOTAL RAISED
iOS + Android
NATIVE APPS
8+
PARTNER ORGS
MY ROLE
Co-Founder & CEO
TIMELINE
2019 – 2023
STACK
Flutter + AWS
STATUS
Previous Venture
Personalized Learning + Engaging Content
Whether an informative lesson or a topical meme, Edily had students covered.
Built for Edfluencers
Top creators need new ways to create content that resonates, expands their reach, and helps them get recognized.
Built for Next-Gen Learners
A new way to learn that caters to the kinds of media that Gen-Z students love from their favorite, most authentic edfluencers.
User-Generated Education
Beyond other Edtech platforms: a truly inclusive, interactive platform for actively participating in the education experience.
Learning Maps
We designed an ontology of subject matter broken into explorable mind maps. Creators could upload videos into specific topics within each subject, from "How to Fundraise" down to "Bootstrapping" and "Pitch Deck." Students navigated these maps to discover content organized by concept, not by algorithm.
ED-You Feed
A personalized content feed that surfaced lessons, phenomena, and learning-related memes tailored to each student's interests.
Groups
Social learning spaces where students could join friends or meet new ones while learning from top creators.
Learning Map
Interactive mind maps that let students explore subjects visually and discover related video content along the way.
Creator Profiles
Tools for educators to build their brand, publish content, grow followers, and become influencers who inspire learning.
Creator Tools
We built tools that let Edfluencers produce, publish, and promote educational content, making it easy to create videos that further learning while staying engaging and authentic.
Recognition & Partners
Organizations that backed, recognized, or partnered with Edily.
What People Said
Feedback from creators, educators, and students who used Edily.
Thanks for checking out Edily
This project taught me everything about building consumer products from zero: fundraising, product development, user acquisition, and the hard lessons that come with building something new.
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